Legal

Privacy policy

This privacy notice for POSTFAYM TECHNOLOGIES PRIVATE LIMITED (doing business as Faym) (“we”, “us” or “our”) describes how and why we collect, store, use and share (“process”) your information when you use our services (“Services”), such as when you:

• visit our website at https://faym.co, or any website of ours that links to this privacy notice;
• use Faym’s apps and tools, including our creator discovery tool, which connects to Meta’s Instagram Creator Marketplace; or
• engage with us in other related ways, including any sales, marketing or events.

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, contact us at support@faym.co.

Summary of key points

1. What information do we collect?

Personal information you give us. We collect personal information that you voluntarily give us when you register on the Services, express an interest in our products or Services, take part in activities on the Services, or contact us. Depending on how you interact with us, this may include:

• names
• phone numbers
• email addresses

Sensitive information. We do not process sensitive information.

Social media login data. We may let you register or log in with an existing social media account, such as Facebook. If you do, we collect the information described in the section on social logins below.

All personal information that you give us must be true, complete and accurate, and you must tell us about any changes to it.

Information collected automatically. We automatically collect certain information when you visit, use or navigate the Services. It does not reveal your identity directly (like your name or contact details) but may include:

• Log and usage data: service, diagnostic, usage and performance information our servers record when you use the Services, such as your IP address, device information, browser type and settings, the dates and times of your activity, pages and files viewed, searches and other actions, and error reports.
• Device data: information about the computer, phone, tablet or other device you use, such as IP address, device and application identifiers, browser type, hardware model, internet service provider or mobile carrier, operating system and system configuration.
• Location data: information about your device’s location, which can be precise or approximate depending on your device and settings. You can opt out by refusing access or turning off location on your device, though some parts of the Services may then not work.

We use this information mainly to keep the Services secure and working, and for internal analytics and reporting.

2. Information we receive from Meta (Instagram and Facebook)

Faym uses a creator discovery tool to find and evaluate Instagram creators we may invite to join Faym. It connects to Meta’s Instagram Creator Marketplace API through Facebook Login for Business.

From the person who logs in, we receive the name on their Facebook account, the Facebook Pages and Instagram business account they choose to connect, and access tokens that let the tool act within the permissions they approve.

About creators, we receive information that Meta makes available through the Creator Marketplace API, such as:

• Instagram username, profile biography, country and content category;
• whether the account is verified and whether the creator has joined Instagram’s creator marketplace;
• performance information such as follower count, reach, engaged accounts, views, interactions and reels rates; and
• summarised audience information, such as age and gender groups.

We request these permissions and use each one only for the reason given:

instagram_creator_marketplace_discovery

To search Instagram’s creator marketplace and read creator profile and performance information.

instagram_basic

To read basic details of the Instagram business account the person who logs in connects.

pages_show_list

To show the Facebook Pages the person who logs in can use, so they can choose the Page linked to Faym’s Instagram account.

pages_manage_metadata

Required by Meta’s Creator Marketplace API, together with the permissions above, to work with the Page linked to Faym’s Instagram account. We do not use it to change the Page’s settings.

business_management

Required by Meta’s Creator Marketplace API to work with the business portfolio that owns Faym’s Page and Instagram account.

What we do with it. We use this information only to find, compare and shortlist creators to invite to Faym.

Your choices. Creators can opt out of Instagram’s creator marketplace at any time in their Instagram account settings. A person who connected an account can remove Faym’s access at any time in their Facebook settings under business integrations. You can also ask us to delete your information, as explained in the data deletion instructions on this page.

Meta’s own terms and privacy policies also apply to information held by Meta. We are not responsible for how Meta handles your information.

3. How do we process your information?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To create and manage accounts. So you can create an account, log in and keep it working.
• To deliver services to you. To provide the service you ask for.
• To fulfil and manage orders. To handle orders, payments, returns and exchanges made through the Services.
• To enable user-to-user communication. If you use an offering that lets you communicate with another user.
• To send marketing and promotional messages. In line with your marketing preferences. You can opt out of marketing emails at any time.
• To show targeted advertising. To develop and display content and advertising tailored to your interests and location.
• To post testimonials. Testimonials on our Services may contain personal information.
• To run prize draws and competitions.
• To find and invite creators. To discover and evaluate Instagram creators through Meta’s Creator Marketplace, and invite suitable creators to join Faym.
• To evaluate and improve our Services. To identify usage trends, judge how well our campaigns work, and improve our Services, products, marketing and your experience.
• To keep our Services safe and comply with the law.

4. When and with whom do we share your personal information?

We may share information in these situations:

• Service providers. With companies that host, store or process information for us, under obligations to keep it confidential and use it only for our purposes.
• Legal requirements. Where the law, a court or a public authority requires it.
• Business transfers. In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or part of our business.

5. What is our stance on third-party websites?

The Services may link to third-party websites, online services or mobile applications, and may contain advertisements from third parties that are not affiliated with us. We do not guarantee any such third parties and are not liable for any loss or damage caused by using them. A link does not mean we endorse the site. We cannot guarantee the safety and privacy of data you give to third parties, and any data they collect is not covered by this notice. Please review the policies of those third parties and contact them directly with your questions.

6. How do we handle your social logins?

Our Services let you register and log in using a third-party social media account, such as Facebook. When you do, we receive certain profile information from your social media provider. It often includes your name, email address and profile picture, and other information you choose to make public on that platform.

People who use our creator discovery tool also log in with Facebook to connect Faym’s Page and Instagram account. In that case we receive the information described in the section on Meta above.

We use this information only for the purposes described in this notice or otherwise made clear to you. We do not control, and are not responsible for, how your social media provider uses your personal information. Please review their privacy notice to understand how they collect, use and share your information, and how to set your privacy preferences on their sites and apps.

7. How long do we keep your information?

We keep your personal information only for as long as needed for the purposes in this notice, unless a longer period is required or allowed by law (for example for tax or accounting). No purpose in this notice requires us to keep your personal information for longer than the period in which you have an account with us.

When we have no ongoing legitimate business need to process your personal information, we delete or anonymise it. If that is not possible (for example, because it sits in backup archives), we store it securely and keep it away from any further use until deletion is possible.

8. How do we keep your information safe?

We use appropriate and reasonable technical and organisational measures to protect the personal information we process. These include restricting access to authorised people and protecting login access tokens. However, no electronic transmission over the internet or information storage technology can be guaranteed to be completely secure, so we cannot promise that hackers, cybercriminals or other unauthorised parties will never defeat our security and improperly collect, access, steal or change your information. Although we do our best to protect your personal information, sending personal information to and from our Services is at your own risk. You should only use the Services in a secure environment.

9. What are your privacy rights?

You may review, change or terminate your account at any time.

Withdrawing your consent. Where we rely on your consent to process your personal information, you can withdraw it at any time by contacting us at support@faym.co. This does not affect the lawfulness of processing before you withdrew consent, nor, where the law allows, processing that relies on grounds other than consent.

Opting out of marketing. You can unsubscribe from marketing and promotional messages at any time by using the unsubscribe link in our emails or by contacting us. We may still send you service-related messages that are needed to run your account, respond to requests, or for other non-marketing purposes.

Account information. To review or change your account information, or to close your account, you can log in to your account settings and update your account, or email support@faym.co. When you ask us to close your account, we deactivate or delete your account and information from our active databases. We may keep some information to prevent fraud, troubleshoot problems, assist with investigations, enforce our legal terms and meet legal requirements.

Creators. If we hold information about you that we received from Meta’s Creator Marketplace, you can ask us to give you a copy, correct it or delete it by emailing support@faym.co.

10. Controls for do-not-track features

Most web browsers and some mobile operating systems and apps include a Do-Not-Track (“DNT”) setting you can turn on to signal that you do not want data about your online browsing monitored and collected. No uniform technology standard for recognising and honouring DNT signals has been finalised, so we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard is adopted that we must follow, we will tell you in a revised version of this notice.

11. Do we make updates to this notice?

Yes. We may update this notice from time to time. The updated version is shown by the “Last updated” date at the top of this page and takes effect as soon as it is available. If we make material changes, we may notify you by posting a prominent notice or by sending you a notification. Please review this notice regularly to stay informed about how we protect your information.

12. How can you contact us about this notice?

13. How can you review, update or delete the data we collect from you?

Depending on the laws of your country, you may have the right to ask for access to the personal information we collect from you, to change it, or to delete it. To make a request, email support@faym.co. We delete data we hold about you within 30 days of confirming your identity, as described in the data deletion instructions on this page.

Terms of service

These terms apply to your use of Faym’s services, including our creator discovery tool. They apply together with the Faym website terms published at https://faym.co/tnc. By using our services you agree to them.

1. Who we are

Faym is operated by POSTFAYM TECHNOLOGIES PRIVATE LIMITED (“Faym”, “we”, “us” or “our”). Faym is a creator-commerce platform.

2. Our creator discovery tool

The creator discovery tool lets authorised users search Instagram’s creator marketplace through Meta’s API, review creators’ profile and performance information, and shortlist creators to invite to Faym.

3. Who may use it

You may use the tool only if Faym has authorised you to do so. You must log in with your own Facebook account, keep your login details safe, and tell us straight away if you think someone else has used your account. We may remove your access at any time.

4. Acceptable use

When you use the tool, you agree that you will:

• use it only to find, evaluate and shortlist creators to invite to Faym;
• follow Meta’s Platform Terms, Developer Policies and the Instagram Creator Marketplace terms;
• not copy or scrape creator information;
• not try to get around the tool’s limits, access controls or Meta’s rate limits;
• not use creator information to harass, mislead or discriminate against anyone; and
• delete creator information when a creator or Meta asks us to.

5. Information from Meta

Creator information comes from Meta. It belongs to Meta and the creators concerned, and we may use it only as Meta’s terms allow. Meta may change or withdraw access to it at any time, and we are not responsible if it is unavailable, incomplete or out of date.

6. Our services are provided as they are

We provide our services “as is” and “as available”. To the fullest extent the law allows, we do not give any promise that they will be uninterrupted, error-free or fit for a particular purpose, and we are not liable for indirect or consequential loss arising from their use.

7. Privacy

How we handle personal information is explained in the privacy policy on this page.

8. Changes to these terms

We may update these terms from time to time. The “Last updated” date at the top of this page shows when they last changed. If you keep using our services after a change, you accept the updated terms.

9. Governing law

These terms are governed by the laws of India.

10. Contact

For questions about these terms, email support@faym.co.

Data deletion instructions

You can ask us to delete your data at any time. Follow the steps for the group you belong to.

If you connected a Facebook account to our creator discovery tool

1. Remove Faym’s access. In Facebook, open your settings, go to business integrations, find the FAYM app and remove it.
2. Email support@faym.co with the subject “Data deletion request”, and include the name on your Facebook account.
3. We delete the information we hold from your login, including stored access tokens and the Page and Instagram account details you shared, and email you to confirm.

If you are a creator whose Instagram information we received from Meta

1. Email support@faym.co with the subject “Data deletion request”, and include your Instagram username.
2. We may ask you to confirm that the account is yours before we act.
3. We delete the profile and performance information we hold about you, and email you to confirm.

You can also opt out of Instagram’s creator marketplace at any time in your Instagram account settings.

How long it takes

We complete deletion requests within 30 days of confirming your identity. We may keep limited records where the law requires it, such as a record that your request was made.

Questions